An Extended Validation SSL Certificate helps your visitor’s complete secure transactions with confidence and puts your organization in a leadership position. If your site has the “green bar” and your competitor’s site does not, you appear to be more trustworthy. That’s a competitive advantage in the world of e-commerces. For businesses with a high profile brand, using Extended Validation SSL is the most effective defense against phishing frauds. When customers see the green bar and the name of your security vendor, they can interact with you online, with confidence.
Extended Validation SSL Certificates give high-security Web browsers information to clearly identify a Web site’s organizational identity. For example, if you use Microsoft® Internet Explorer 7 to go to a Web site secured with an SSL Certificate that meets the Extended Validation Standard, IE7 will cause the URL address bar to turn green. A display next to the green bar will toggle between the organization name listed in the certificate and the Certificate Authority (VeriSign, for example). Firefox 3 also supports Extended Validation SSL. Other browsers are expected to offer Extended Validation visibility in upcoming releases. Older browsers will display Extended Validation SSL Certificates with the same security symbols as existing SSL Certificates.